True innovation in healthcare can only come from a studio approach. And, only a studio environment can add value each stage of a company's growth.
Eric has long been interested in exploring the interaction of healthcare, business, and design, and their ability to inform and drive innovation in the healthcare industry when applied together appropriately. In this interview we talk about how his path has led him to Thinktiv in Austin, TX.
One of the most overlooked elements of product design is how end-user psychographic triggers effect product outcomes. Teams designing new products, or reinvigorating old ones, fundamentally fail to understand that their job is to change user’s behavior — to trigger a specific behavior. “You are not your user” — so don’t pretend you are motivated by the same things.