Position the inventor of interactive patient care systems for market leadership and ongoing innovation into its next decade of business.

How do you maximize your position of strength within the inpatient venue to enable your growth across the care continuum? 



Nearly two decades ago, GetWellNetwork invented interactive patient care market by introducing the first system designed to deliver information and care plans to patients in their hospital room via television.

Since that time, GetWell cemented itself as the market leader in the inpatient setting. But, in the meantime, the healthcare industry has moved outside of the four walls of the hospital. When GetWell approached Thinktiv, they needed a partner to help them think strategically about how to position themselves for long-term success in a rapidly changing landscape.

Step one was to understand the market landscape surrounding GetWell, and determine how to best leverage its product, leadership, and reputation. Thinktiv helped GetWell examine its position in the market and arrive at a new, cross-continuum message, which it debuted at its client conference in 2016. Simultaneously a plan was put in place to strengthen their product portfolio through organic development and strategic acquisitions. Finally, Thinktiv helped redesign GetWell’s sales and marketing messaging, packaging and pricing, and go to market strategies to capitalize on the long-term company vision.


Thinktiv has partnered with GetWellNetwork on:

  • Corporate Strategy
  • Brand Development & Positioning
  • Technology Architecture, Integration & Implementation
  • Product Strategy & Design
  • Packaging Strategy
  • Sales & Marketing Program Development 


After two years, Thinktiv helped GetWell to transform many facets driving the overall enterprise value and customer success of the organization: Reduced product delivery times, new products to drive customer loyalty, simplified packaging and solution pricing, and finally a revitalized marketing strategy.