Thinktiv radically transforms the risk profile associated with developing new healthcare ventures.


Every company, regardless of size, suffers from a talent gap. At each stage of growth, a company’s ability to successfully navigate their unique talent gap is a key indicator of its potential. Often a company or team is tasked to do ‘more’ with ‘less’ but with no viable internal resources to do so. Thinktiv solves this gap.
— Justin Petro, Founder, Thinktiv

Read more about the talent gap.


We bring a unique talent advantage to company and product development.

Healthcare companies innovate by gaining access to Thinktiv's remarkably diverse staff. And they take advantage of an optimized suite of services all within a dedicated hands-on studio approach.

Thinktiv’s hands-on strategy sets it apart from incubators and accelerator programs. It’s not a mentorship model – they step in and take ownership and take responsibility to get a product – even an entire business – to market. The result is companies build value much faster than startup teams could accomplish on their own.
— Craig Milius, Former GP, Austin Ventures

Read more about the studio approach

Innovation requires a specialized team in a studio environment

A subset of the larger Thinkiv team are Healthcare specialists.

They deeply about solving our nation's healthcare problems — by creating healthy, sustainable, and viable businesses that change people's lives. 

This team has a deep backgrounds in user-centered business development — critical for developing healthcare innovation. They are experts at empathizing with end customers needs, while still delivering massive business value back to the organization. Collectively they have put 100's of companies into market driven by 1000's of end-customer interactions.

Read more about the balancing act.



Justin Petro

Business & Experience

Justin has worked over half of his life in the high-tech and startup world — he cut his teeth as CAD technician when he was only fifteen. After a degree in Industrial Design from Carnegie Mellon, multi-year stints at MayaTrilogy, and Design Edge he founded Thinktiv. He has devoted the last decade of his professional life to building Thinktiv as the nation's premier venture accelerator. In that time he has worked directly with leading entrepreneurs from coast to coast like Scott Painter (TrueCar), Joe Liemandt (Trilogy), John Price (Vast), Heather Brunner (WP Engine), and Greg Brogger (SharePost) to name a few. He also helped more established brands — like IntelMicrosoftSC JohnsonPrysm — take advantage of Thinktiv's disruptive innovation services. Justin has earned numerous hardware and software patents ranging in focus from enterprise software to consumer package goods. 


Jessica Braun

Users & Insights

Jessica has worked for over 10 years as a creative design researcher and consumer insights brain. She started her career at Iconoculture where she dug deep to decode why consumers actually do what they do. Most recently she was the lead researcher — delivering global consumer behavior insights — for the world's largest bicycle manufacturer, Trek Bikes. Jessica's insights were critical to developing many of Trek's innovative products ranging from the Domane road endurance line, the expanded full-suspension mountain bike product offering, and the highly acclaimed FX line of fitness bikes - which helped impact the bottom line and contribute toward $1B in annual revenue. With over 5,000 customer interviews conducted throughout the world and 250 customer insight reports, Jessica continues to deliver actionable insights for all types of businesses at Thinktiv



Alex Pappas

Product & Design

Alex has devoted his career to making people smile — including his clients. Alex's passion for innovation and invention has taken him (literally) all over the world in his pursuits — from toy design, to footwear, to consumer electronics, to startup founder. Alex uses this diverse set of skills to craft masterful product designs that capture the interests of consumers while delivering business value. 


If you’re developing a healthcare venture, there is no team I recommend more than Thinktiv.
— Chris Godfrey, Founder & CEO Bloodbuy

Start your healthcare acceleration today.