Most healthcare technologies are not designed in a patient-centered fashion, nor utilize tailored, persuasive approaches, resulting in poor adherence - and ultimately to poorer outcomes.
Helping Austin Play Bigger in Healthcare Technology
According to Startup Health, Austin, TX is the 9th largest market for healthcare VC deals so far in 2017. Eric Boggs shares his thoughts on how Austin can continue to grow and play bigger in this market in the years to come through a holistic assessment of innovation potential, a focus on storytelling that highlights differentiation, and product strategy that incorporates design thinking as a driver.
Introducing... Eric Boggs
You're Doing It Wrong
One of the most overlooked elements of product design is how end-user psychographic triggers effect product outcomes. Teams designing new products, or reinvigorating old ones, fundamentally fail to understand that their job is to change user’s behavior — to trigger a specific behavior. “You are not your user” — so don’t pretend you are motivated by the same things.
When to Listen, When to Lead
Trendy Topic: Medical Mary Jane and You
Investors and entrepreneurs alike are paying close attention to social and political shifts paving the way toward the federal legalization of cannabis. States like Colorado, where both medicinal and recreational marijuana use was decriminalized, are estimating $1B in sales and $100M in tax revenues this year alone.