Bring to market a first-of-its-kind blood exchange marketplace that transforms the $14 Billion a year spend in blood products 

How do you effectively bring to market a new platform in a complicated market place dominated by highly-entrenched national competitors? 



Every 3 seconds someone receives a blood transfusion in the U.S. That's 1 in 7 hospital patients. Without proper, affordable blood products hospitals stop functioning. Nearly a quarter of all hospitals have delayed or canceled elective surgeries because of blood supply shortages. 

While blood is a highly regulated commodity, it hardly works like a typical commodity. Its highly volatile in pricing and supply — sometimes without reason or warrant. 

Enter Bloodbuy. The first solution to truly connect hospitals directly to multiple blood centers at once. Gone are the days of inconsistent fill rates, pricing discrepancies between suppliers, and zero transparency.

Bloodbuy allows both hospitals and blood centers to broadcast availability, achieve fair market pricing, predictable timing and turnarounds, and for the first time see in real-time their spend allocation.


Thinktiv are amazing partners. I’ve been working in healthcare for the last 10 years on the private equity side, so I’ve seen companies struggle with innovation. Thinktiv was instrumental to bringing Bloodbuy to market. And, for a CEO to find this depth of talent and expertise to accelerate their company is both remarkable and indispensable.
— Chris Godfrey, Founder & CEO, Bloodbuy


Thinktiv partnered with Bloodbuy to develop its end-to-end platform experience. We dove in deep with end customers to uncover market nuances though a series of ethnographic co-design sessions. We helped position, brand, and market the company from those insights. And finally, we built out the user experience, interface, and fulfillment process. 

Services provided: 

  • Brand Transformation
  • Marketing Messaging & Positioning
  • Corporate Development & Company Packaging
  • Process Design & Management
  • User Research & Insight Discovery
  • Co-design Workshops
  • User Interface and User Experience Design
  • Product Design & Management
  • Executive Advisory